Fundacja Viva! pokazuje na billboardach "prawdziwą cenę mleka"
Na początku lipca w Warszawie wystartowała kampania billboardowa Fundacji Viva!, zwracająca uwagę na złe traktowanie krów na przemysłowych fermach mlecznych.
Akcja trwa do końca lipca. Plakaty pokazują warunki, w jakich trzymane są krowy na fermach przemysłowych. Zdjęcia znajdują się m.in. na przystankach autobusowych w centrum Warszawy.
- Internet jest przepełniony informacjami, nie każdy chce je czytać i nie każdy do nich dotrze, jednak warto, aby billboardy zobaczyły tysiące mieszkańców Warszawy. Chcemy skłaniać do refleksji nad codziennymi wyborami. Uwrażliwiać ludzi, którzy na co dzień nie zastanawiają się nad ogromem cierpienia przeżywanego przez zwierzęta hodowlane – najpierw na fermach, a następnie w transportach, aby ostatecznie trafić do rzeźni - komentuje Anna Żuchniewicz, koordynatorka akcji.
Kampanię sfinansowano z wpłat indywidualnych darczyńców.
Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva! prowadzi wiele działań uświadamiających ludzi, jak naprawdę wyglądają hodowle przemysłowe i co się wiąże z produktami, które trafiają na nasz stół. Fundacja przeprowadza śledztwa i interwencje, publikuje raporty, edukuje oraz pokazuje, że dieta roślinna jest nie tylko smaczna, ale przede wszystkim zdrowa.
Dołącz do dyskusji: Fundacja Viva! pokazuje na billboardach "prawdziwą cenę mleka"
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